They say that you can go wide or you can go deep.
The problem with going wide is that you are trying to focus on too many different things and hoping that the right people find you.
When you go deep, you are really niche-ing it out. Just as the name implies, a niche is a particular area.
Instead of a broad general topic, you would be choosing one specific topic and focusing your website around that.
A niche website can be a few pages or can even be several hundred pages.
An example of a niche website would be “Beginners Tennis For Elementary Age Children.”
Instead of focusing on Tennis, you are focusing specifically on children who are beginners.
Who is this ideal for:
This is ideal for an individual who has a very specific interest in a very broad area.
Just as in our example above, if someone enjoys tennis, but would rather focus on teaching beginners or even kids who are beginners, then a niche would work out well.
This is also ideal if you enjoy speaking, writing or teaching about a specific subject area. Just think of a teacher who specializes in a particular area.
Once again using tennis as our example, this would be someone that loves all things (talking, writing and teaching) about beginners’ tennis for kids.
What skills will you need:
You will need to be able to create the content around the subject area. If you are unable to, then you may want to consider hiring someone to create it for you.
As this is focused around websites, then you will need to be able to set up a site.
You can do so on Content Management Systems (CMS) such as WordPress or drag and drop builders online such as Wix or Weebly.
Next, you will need to be able to market the site.
Whether you will be using search engine optimization(SEO), paid ads, social media or content marketing, you will need to get up to speed on marketing online.
How much time is required to get started:
This all depends on your experience and the amount you are willing to spend.
If you don’t currently have a budget, then you will need to create the content, set up the website and do the marketing on your own.
If you are well versed in these areas, you can get something set up today or pay someone to set it up for you.
If you’re totally unfamiliar with these areas and need to learn, then it could take a few days or more to get up and running.
Some helpful tips:
1) Start brainstorming
Anything and everything should be written down. Think about the different topic areas you could create a site on and just write them all down on paper.
2) Niche it out
Now that you have your broad topic write out all of the different areas that you could create content on.
For example, with Tennis, you could also focus on areas such as serving the ball, tennis for the elderly or competitive tennis.
Find out if the niche is worth it. You can do this by researching the niche ideas you found in tip #2 above.
Find answers to questions such as:
- How many people are interested in this?
- Are these people willing to spend money?
- Are there others creating products and services in this area?
- Do the people in “C” above have an affiliate program that is worth the time promoting?
- How much do I have to invest?
3) Start writing
To get started you wanted to ideally have at least ten pieces of content, with at least 1,500 words for each piece geared towards your audience.
4) Find and sign up for at least two or three affiliate programs that you can find for your niche
Remember the magic number – 50% commissions.
You want more than one, as you can easily replace all of your offers should something happen with the product or service you initially choose.
5) Do your research
Find keywords that you can start to rank your site to bring in organic traffic. You don’t want too many, and you don’t want too little. Roughly 20 keywords to start with will do.
6) Make some friends
As you are new to this area, you will need to get some traffic. If you can find established sites in your niche, you can offer to create content for them in exchange for a link back to your site.
Create valuable content, and these site owners will gladly take you up on it. Maybe not all of them, but all you need is one or more to see some traffic.
How to make money:
You can promote your offers within your website on banner ads, within the content or anywhere else that makes sense within site.
You can get more traffic to your site through guest posting opportunities on other sites, getting your site ranked through SEO efforts or even with ads and social media.
Hang out where your audience hangs out, and you’ll see how to market to them the best.
Here’s some math to get you excited. Imagine if just one of those sites brought you $500 a month in passive income. How many would you create? 10, 20, 30?
Does the potential of $15,000 a month passively get your attention? We hope it does.
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