CPA, better known as Cost Per Action.
There is a cost for a visitor taking a specific action, and if you can cause them to initiate this action, then you get paid for it.
In some cases, you can get paid REALLY well for it.
This action could be a variety of things such as submitting your email address, downloading a mobile app, asking for a quote or even signing up for a free trial.
The most significant difference here is that you don’t need to sell anything at all to make a commission, all you need to do is get them to take one of the actions mentioned above, or whatever action being asked.
CPA is basically a lead generation technique.
There are a lot of companies out there who are ready, willing and able to pay top dollar for targeted leads.
While they will pay you for a lead, all you need to do is send them these leads, and they will take it from there.
Who is this ideal for:
If you already own a website or are doing any type of affiliate marketing, then you will want to check out CPA marketing.
This is also ideal for those who like to create content around a particular topic.
For instance, if your passion is law and you have a blog on a specific type of law, then you can easily sign up for a CPA company providing legal leads for attorneys.
These are the kind of leads that companies and firms are willing to pay good money for, as the money, they can earn if that lead uses their services will typically be much higher.
What skills will you need:
The basic skills you will need are of the marketing nature.
Your approach wouldn’t be much different than that of affiliate marketing.
If you can promote a product, then you can promote a CPA offer.
You’ll need to be able to run your promotions through the various channels of your choice so you will need skills in these areas, such as paid ads or social media campaigns.
It is also helpful if you have the skill to persuade individuals to take a specific action through your content creation.
How much time is required to get started:
The most time spent will not be in finding a CPA offer, it will be in the rigorous process of getting accepted into a CPA network.
Once you are accepted, you can pick and choose what offers you want to promote.
The rest of the time that you will need will be spent on running your promotions and campaign.
This time will vary from person to person and from platform to platform.
Some helpful tips:
1) Diversify your offers
Don’t put all of your eggs in one basket. Take a look at the different CPA offers that will make sense with your promotions.
You can find these by visiting OfferVault.com or oDigger.com.
These are basically CPA offer search engines that pull information from the top CPA networks.
2) Find your perfect offer
There will be a lot of offers out there to choose from in most cases.
What you will want to do is find the one that fits the best with what you are covering. If you already have a blog or website on a specific topic, then find the offer that matches the best.
For example, if your site is focused around a particular type of video game, then a CPA offer that pays you when someone downloads a video game app would work well.
3) Get in
You may find it hard to believe, but perhaps the hardest part of CPA marketing is actually getting into the CPA network.
The networks just want to ensure that members aren’t gaming the system or doing anything illegal. Here are three tips to help you get in:
A. Study the offer.
When you are going through the application process, they will ask you about it and how you’re going to promote it.
If you can provide more information on your promotional strategy and how it will work with your current website, then you can show them that you have already mapped things out and are prepared.
B. Don’t lie.
They see right through the lies.
They have filters set up to keep the scammers at bay, so if you aren’t being upfront with them to start off with, then they won’t hesitate to turn you away.
They are looking for people to partner with, not people whose activities they need to police.
C. Understand where your traffic is coming from.
To ensure that you aren’t getting traffic the wrong way, they will ask you how you are going to drive traffic to the offer.
Let them know what your traffic sources are.
These could be traffic from content marketing, video marketing or even email marketing. Know where it’s coming from so you can tell them when they ask.
4) Find the hot spot
Once you get accepted and have your links placed on your site or blog, you’ll need to see where it performs best.
Experiment and test where this may be. It could be on a banner, sidebar or somewhere else on your blog or site.
Do some testing to see where you get the best click-through rates. Just be sure not to do so at your user’s expense.
How to make money:
You make money when someone takes action.
You could make a few cents to a few dollars.
The range is typically up to $10 per action. However, some companies sell higher-end products and services who routinely pay up to $50 for just one action or lead.
Do the math on that.
What if you drove 200 people to your offer and 20 of them took the specified action daily?
Imagine if that offer paid $5 per action. How would $100 a day sound to you?
Please keep in mind that many factors go into the amount of commissions you can receive.
Factors such as the specific niche area, the demand, the area of the world, etc.
The best way to ensure that you are maximizing your efforts and commissions?
Choose the best offers that are laser targeted to your audience, that pay on the higher side when it comes to commissions.
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